What are the most popular vehicle colors?
As the owner of Kevin's Autos, I have seen a wide variety of vehicles come through our service doors, each with its unique character and style. One of the most interesting aspects of the automotive world is the color of vehicles. Color not only reflects personal taste but also influences resale value and insurance rates. In this article, we will explore the most popular vehicle colors and what they signify.
Top Vehicle Colors in 2025
According to recent industry reports, the following colors dominate the automotive market in 2025:
- White: Continues to be the most popular choice, representing about 35% of all vehicles sold. White is often associated with cleanliness and simplicity.
- Black: A close second, black vehicles account for approximately 20% of sales. This color is synonymous with elegance and sophistication.
- Gray: Gray has gained popularity over the years, making up around 15% of the market. It is seen as a neutral and practical choice.
- Silver: Once a top contender, silver now represents about 10% of vehicles. It is appreciated for its modern look and ability to hide dirt.
- Blue: Blue vehicles have a market share of about 8%. This color is often chosen for its calming effect and versatility.
- Red: Red remains a favorite for those looking to make a bold statement, accounting for around 5% of sales.
- Other Colors: Colors like green, yellow, and orange make up the remaining percentage, appealing to niche markets and personal preferences.
Why Vehicle Color Matters
The color of a vehicle can have several implications beyond aesthetics:
- Resale Value: Certain colors tend to retain their value better than others. Neutral colors like white, black, and gray are often more desirable in the used car market.
- Insurance Rates: Some studies suggest that the color of a vehicle can influence insurance premiums, with certain colors being associated with higher accident rates.
- Safety: Bright colors like yellow and orange are often considered safer as they are more visible on the road, potentially reducing the likelihood of accidents.
Conclusion
Choosing the right color for your vehicle is not just about personal preference; it can impact resale value, insurance costs, and even safety. As trends evolve, it's fascinating to see how consumer preferences shift over time. At Kevin's Autos, we appreciate the diversity of vehicles that come through our doors, each with its unique story and color.
Frequently Asked Questions
Which color is trending for 2024?
Colour trend forecasters drew from global culture and design trends to anticipate the upcoming colour palettes, revealing a bolder landscape for 2024. Adventurous colour choices will reign supreme, with vibrant pinks, playful aquas, and luxurious browns leading the way.
What color car gets stolen the most?
silver
Common colours that blend in well (like black, grey, and silver) are more likely to be stolen as they are easier to sell. Resale Value: Cars in less common colours may have a lower resale value in black markets, reducing their attractiveness to thieves who are looking for high-demand vehicles.
What color car holds value best?
As of June 2023, the car colors that retain a higher resale value are:
- Yellow (13.5% value lost over three years)
- Orange (18.4% value lost over three years)
- Red (20.6% value lost over three years)
- White (21.9% value lost over three years)
- Blue (22.0% value lost over three years)
- Gray (22.5% value lost over three years)
What color car is most attractive?
Individuals who wish to stand out tend to prefer bright, bold colors that attract attention, such as yellow, red, or green. Colors such as white, silver, gray, and black may appeal to those seeking simplicity.
What is the most popular car color in 2024?
Our top selling car colour in 2024 so far for the fourth year running was grey! 22.4% of cars sold in 2024 have been grey, keeping the colour in the top spot.
What is the most popular color on a car?
White
White, black, gray, silver. According to paint supplier PPG Industries, these are the most popular car colors in the United States. White is most popular at 35%, followed by black at 18%. Gray and silver claim 14% and 11% shares in car color popularity, respectively.
What car color gets pulled over the most?
white
According to the National Motorists Association, white-colored vehicles get pulled over the most. That said, red vehicles come in second, followed closely by gray and silver. Unsurprisingly, white cars are stopped by law enforcement because it's the most common vehicle color.
What is the least popular car color?
These were the most uncommon colors in 2023:
- Green: 2%
- Orange: 0.5%
- Beige: 0.5%
- Brown: 0.4%
- Yellow: 0.2%
- Gold: 0.1%
- Purple: 0.1%
What color makes a car look expensive?
Champagne – Champagne and similar light, metallic beige colors offer an understated elegance. They can make a car look refined and expensive without being as stark as white or as common as silver.
What is the color trend in 2025?
While Pantone announced a demure color—Mocha Mousse—as its official pick for 2025, the runways dazzled us with rich tones of emerald and true red, as well as bright shades of citrusy tangerine.
