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What brand is the same as Acura?

Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. While many people may not realize it, Acura is essentially the same brand as Honda, just marketed towards a more premium segment of the market.


The Origins of Acura


Acura was launched in 1986 as Honda's luxury vehicle division, specifically targeting the North American market. At the time, Honda recognized the growing demand for more upscale and technologically-advanced vehicles in the United States. By creating the Acura brand, Honda could offer a line of premium cars and SUVs that would compete with other luxury automakers like Lexus, Infiniti, and BMW.


The first two Acura models introduced were the Legend sedan and the Integra sports car. These vehicles were essentially rebadged and slightly more luxurious versions of existing Honda models sold in other markets. This strategy allowed Acura to quickly establish a foothold in the luxury segment without having to develop an entirely new vehicle lineup from scratch.


The Relationship Between Acura and Honda


Despite being a separate brand, Acura vehicles are built using the same engineering, platforms, and technologies as their Honda counterparts. The key differences lie in the styling, features, and marketing positioning. Acura models are typically more expensive, offer more premium materials and amenities, and are marketed towards a more affluent customer base.


For example, the Acura TLX sedan is closely related to the Honda Accord, while the Acura MDX SUV shares its underpinnings with the Honda Pilot. This shared DNA allows Acura to leverage Honda's engineering expertise and manufacturing capabilities, while still providing a distinct luxury experience for customers.


The Acura Lineup Today


Today, Acura's lineup consists of sedans, SUVs, and sports cars that compete in various luxury segments. Some of Acura's current models include:



  • Sedans: TLX, ILX, and the flagship RLX

  • SUVs: MDX, RDX, and the all-new Acura Integra crossover

  • Sports Cars: NSX supercar


While Acura may not have the same brand recognition as some of its European and Japanese luxury competitors, the brand continues to offer a compelling blend of premium features, advanced technology, and Honda-derived reliability and performance. For those in the know, Acura provides an accessible path to luxury vehicle ownership.

Which is better, Acura or Honda?


Honda Versus Acura: Features and Technology
As we mentioned, the Acura has more luxury cabins to settle into for a premium Bridgeport ride, while the Honda lineup offers affordable technology that brings comfort to your day.



What brand is Acura comparable to?


INFINITI comparison, you'll see just how revolutionary the Acura models are compared to the INFINITI lineup. Drivers find models in the Acura lineup more reliable over time than their INFINITI counterparts. Acura vehicles have similar MPG ratings while overcoming their INFINITI rivals in horsepower and torque output.



Are Toyota and Acura the same company?


Acura is Honda's luxury brand, just like Lexus is Toyota's luxury brand, and Cadillac is Chevrolet's luxury brand. They typically have more bells and whistles and are typically more luxurious than the non-luxury counterparts.



Is Acura just a luxury Honda?


Acura is the American luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait.



Which one is better, Lexus or Acura?


Both Acura and Lexus are known for producing reliable vehicles, but Lexus has consistently topped dependability rankings. In the 2022 J.D. Power U.S. Vehicle Dependability Study, Lexus ranked first with a score of 133 problems per 100 vehicles, significantly outperforming the industry average of 186 PP100.



Is Acura more luxurious than Lexus?


Reputation and Price Range
Lexus, a Toyota luxury brand division, is best known for its quality and reliability. The overall lineup is considered more elegant than Acura.



Is Honda and Acura the same company?


Yes, you read that right. Honda, an automotive titan, is the proud parent of Acura. Honda introduced Acura, originally dubbed Channel II, to the United States in 1986. Over the years, Acura has grown to become a luxury brand synonymous with Honda's reputation for quality and reliability.



What brand is Acura affiliated with?


Honda
Acura was launched in 1986 by its parent company, Honda. When Honda debuted its luxury line in America, the brand was actually known as Channel II.



Which is better, Acura or INFINITI?


Acura match-up is a very close competition. INFINITI pulls ahead by offering vehicles with more power and more standard features, and the brand has slight but important advantages in new and CPO warranty coverage, as well.



What is Toyota's luxury brand?


Lexus
Lexus. Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.