What brand is the same as Ford?
Lincoln.
Ford Motor Company owns both Ford and Lincoln, with Lincoln serving as the luxury division within the same corporate family. This article explains how the two brands relate, why Lincoln is considered the closest sibling to Ford, and what that means for consumers.
Brand family and structure
The active brands under Ford Motor Company are focused on different market segments. Here are the two core brands that the company currently markets directly to consumers:
- Ford
- Lincoln
Together, Ford and Lincoln represent the company’s broad-facing brand portfolio: Ford targets mainstream, volume models, while Lincoln focuses on premium, luxury offerings with a distinct design and customer experience.
Lincoln: The luxury arm
Lincoln operates as Ford’s luxury division, providing a separate branding, dealer experience, and product strategy aimed at the premium market. Key aspects of how Lincoln complements Ford include:
- Independent design language and model lineup tailored to luxury and comfort
- Brand differentiation through a differentiated customer experience and dealership experience
- Electrification and new models aligned with Ford’s overall strategy while maintaining distinct Lincoln branding
- Global market strategy with emphasis on North America and selective international expansion
This separation allows Ford to compete in both mass-market and premium segments without diluting either brand’s identity.
Historical context: Ford’s other brand movements
Over the decades, Ford has owned or controlled several other brands, many of which have since evolved through divestment or discontinuation. Notable examples include Mercury, which was discontinued in 2010, and Jaguar/Land Rover and Volvo, which Ford owned before selling them to other groups in the late 2000s and early 2010s. These transitions illustrate how large automakers periodically restructure their brand portfolios to focus on core strengths.
Current status snapshot
As of 2024–2025, the active consumer brands directly marketed by Ford Motor Company remain Ford and Lincoln. Other brands have been divested or are no longer part of Ford’s primary lineup.
Summary
Lincoln is the brand most closely aligned with Ford within the same corporate family, serving as Ford’s luxury division. Ford and Lincoln together form the core brand strategy of Ford Motor Company, with Ford covering mass-market vehicles and Lincoln addressing premium segments. This structure reflects how a single automaker manages multiple brands to reach different customer groups while leveraging shared engineering and resources.
