What brands does Ford own now?
Ford currently oversees two main consumer brands—Ford and Lincoln—and uses Ford Pro as its commercial-vehicle brand. Other brands once owned by Ford have been divested, and the company does not market additional consumer brands under its current portfolio.
Current brand portfolio
The following entries comprise Ford’s present consumer-facing brands and its dedicated commercial-brand offering.
- Ford
- Lincoln
- Ford Pro
In summary, Ford’s active brand footprint for customers today centers on Ford and Lincoln, with Ford Pro serving fleet and commercial customers. There are no additional consumer car brands under Ford’s ownership at this time.
Past brands and divestitures
Ford’s history includes ownership of several other automotive brands which are no longer part of the company’s portfolio. Notable examples include Volvo Cars, Jaguar Land Rover, and Aston Martin, all of which have since moved to other owners or structures.
- Volvo Cars — Sold to Geely in 2010; now independently owned by Geely
- Jaguar Land Rover — Ford sold its stake to Tata Motors in 2008; JLR is now Tata-owned
- Aston Martin — Ford held a stake for several years before fully divesting in 2013
These divestitures left Ford focused on its core Ford and Lincoln brands, with Ford Pro serving commercial customers.
Summary
Today, Ford’s brand portfolio centers on Ford and Lincoln for consumer vehicles, plus Ford Pro for commercial operations. The company no longer owns the former brands such as Volvo Cars, Jaguar Land Rover, or Aston Martin, reflecting a shift toward its two primary marques and a dedicated commercial arm.
