What category does Dodge fall under?
Dodge is an American automobile brand and division of Stellantis, categorized as an automobile manufacturer.
The question touches on how brands are classified in the auto industry, who owns them, and what kinds of vehicles they produce. This article explains Dodge’s place in the corporate lineup and the vehicle categories it markets in North America.
Corporate ownership and brand category
To understand its category, it helps to know who owns Dodge and where it sits in the corporate structure. Dodge operates as a brand within Stellantis, the multinational automaker formed by the 2021 merger of Fiat Chrysler Automobiles (FCA) and PSA Group. In the United States, Dodge is part of Stellantis North America, alongside brands like Jeep, Ram, and Chrysler.
Brand and manufacturing classification
These points outline Dodge’s primary classification in the auto industry:
- American automobile brand and division of Stellantis
- Part of Stellantis North America, the U.S. subsidiary of the global automaker
- Automobile manufacturer with a lineup that includes passenger cars, SUVs, and performance variants
- Known for its legacy in muscle cars and performance-oriented street vehicles
In summary, Dodge is best understood as an automotive brand and manufacturer within a major global group, with a historically strong focus on performance-oriented mainstream vehicles for the North American market.
Product focus and market positioning
Dodge’s product strategy centers on delivering performance-oriented, mass-market vehicles geared toward American buyers. While rooted in a traditional muscle-car heritage, the brand also markets family-friendly SUVs and related performance packages.
Current vehicle categories
These are the main categories Dodge emphasizes in its lineup and marketing:
- Muscle cars and performance cars (notably models like Challenger and Charger)
- SUVs and crossovers (such as Durango and related models)
- Special editions and performance variants across its mainstream lineup
Together, these categories illustrate Dodge’s positioning as an American automobile brand that blends performance heritage with practical crossovers, rather than a luxury or commercial-only label.
Summary
Dodge falls squarely into the category of an American automobile brand and vehicle manufacturer within the Stellantis family. Its primary focus is on performance-oriented, mainstream vehicles—muscle cars and SUVs—primarily for the North American market.
What group does Dodge belong to?
Chrysler and Dodge have a parent company called Stellantis. Under the Chrysler and Dodge parent company, Stellantis, you'll find other popular makes such as Jeep and RAM. Chrysler, Dodge, Jeep, and RAM were all a part of FCA (Fiat Chrysler Automobiles), but the company has recently become Stellantis.
What does Dodge fall under?
The parent company of Dodge is Stellantis, a multinational company formed by the merger of Fiat Chrysler Automobiles (FCA) and the French PSA Group.
- Stellantis: Stellantis is the current parent company, overseeing a large number of automotive brands, including Dodge, Chrysler, Jeep, Ram, Fiat, and Alfa Romeo.
- Formation: Stellantis was created in 2021 through the merger of Fiat Chrysler Automobiles (FCA) and the PSA Group.
- Previous parent: Before the merger, Dodge was part of Fiat Chrysler Automobiles (FCA).
- Historical context: Dodge was originally founded in 1914 and has been sold and changed ownership several times throughout its history before becoming part of the larger Stellantis group.
What type of vehicle is a Dodge?
Current Dodge models include the Charger, Durango, and Hornet. The brand is phasing out older models like the Challenger and will be offering the new Charger in both gasoline and electric versions, with the Charger also replacing the Challenger in the lineup, notes a YouTube video and MotorTrend.
Current models
- Charger: Available in both traditional and all-electric versions, including the Daytona EV model.
- Durango: An SUV that comes in various trims, such as the SRT 392 and SRT Hellcat.
- Hornet: The brand's SUV, with hybrid options also available.
Notable past models
- Challenger: A classic muscle car that is being phased out and will be replaced by the new Charger.
- Journey: A discontinued model that was once considered a budget-friendly option.
- Viper: A high-performance sports car that has been discontinued.
Is Dodge considered a GM vehicle?
No, Dodge is not a GM vehicle; Dodge is a brand of Stellantis, while GM owns brands like Chevrolet, Buick, GMC, and Cadillac. The two companies are distinct, and their vehicles are not part of the same corporate family.
- Dodge: A division of Stellantis, which was formed through a merger between Fiat Chrysler Automobiles (FCA) and the PSA Group.
- GM: General Motors is its own distinct multinational corporation with its own brands, including Chevrolet, Buick, GMC, and Cadillac.
