What is Subaru in Japanese name?
Subaru, the renowned Japanese automotive manufacturer, has a name that holds a deeper meaning than many may realize. The word "Subaru" in Japanese refers to the Pleiades star cluster, also known as the "Seven Sisters" or "Six Sisters" in the night sky. This celestial connection is an integral part of the Subaru brand identity and its cultural significance.
The Meaning of Subaru in Japanese
The Japanese word "Subaru" (スバル) is the name used to refer to the Pleiades star cluster, which is a prominent feature in the night sky. In Japanese, the word "Subaru" literally translates to "to unite" or "to gather together." This reflects the visual appearance of the Pleiades, where the six (or seven) stars appear to be clustered together in the constellation.
The Pleiades star cluster has been an important astronomical and cultural reference point in Japan for centuries. It has been associated with various mythological and symbolic meanings, including fertility, prosperity, and the changing of the seasons. The Subaru automotive brand's use of this celestial name is a nod to the company's Japanese heritage and the cultural significance of the Pleiades in the country.
The Subaru Logo and Its Symbolism
The Subaru logo, which features six stars, is a direct representation of the Pleiades star cluster. The six stars in the logo symbolize the six visible stars in the Pleiades, with the seventh star being represented by the Subaru name itself. This design choice reinforces the brand's connection to the Japanese cultural and astronomical significance of the Pleiades.
The Subaru logo's six-star design also carries additional symbolic meaning. The stars are arranged in a hexagonal pattern, which is often associated with concepts of unity, harmony, and balance – all of which are important values for the Subaru brand.
The Significance of the Subaru Name and Logo
- Celestial Connection: The Subaru name and logo directly reference the Pleiades star cluster, which has been an important astronomical and cultural reference point in Japan for centuries.
- Unity and Harmony: The six-star logo design symbolizes the concept of unity and harmony, reflecting the brand's values and identity.
- Japanese Heritage: The use of the Subaru name and logo is a nod to the company's Japanese origins and the cultural significance of the Pleiades in the country.
By embracing the rich cultural and astronomical symbolism of the Pleiades, the Subaru brand has established a strong and distinctive identity that resonates with both Japanese and global audiences. The Subaru name and logo serve as a powerful representation of the company's heritage, values, and commitment to engineering excellence.
