What is the full name of the Lexus company?
Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The full name of the Lexus company is Toyota Lexus, as it is a subsidiary brand owned and operated by Toyota.
About the Lexus Brand
Lexus was launched in 1989 as Toyota's luxury vehicle division, with the goal of creating a new line of premium cars to compete with established luxury brands like Mercedes-Benz, BMW, and Cadillac. The name "Lexus" was derived from the word "lexicon," which means a dictionary or encyclopedia, symbolizing the brand's commitment to quality and attention to detail.
Lexus vehicles are known for their exceptional craftsmanship, advanced technology, and smooth, comfortable driving experience. The brand has become synonymous with luxury, reliability, and customer satisfaction, and has consistently ranked among the top luxury automotive brands in various industry surveys and customer satisfaction ratings.
The History of Lexus
Lexus was first introduced in the United States in 1989 with the launch of the Lexus LS 400 sedan, which was designed to challenge the dominance of German luxury cars in the American market. The LS 400 was praised for its quality, refinement, and value, and helped establish Lexus as a serious contender in the luxury car segment.
Over the years, Lexus has expanded its lineup to include a wide range of vehicles, including sedans, SUVs, and hybrid models. The brand has also gained a reputation for its commitment to environmental sustainability, with several of its models offering hybrid powertrain options.
Today, Lexus is sold in more than 90 countries and regions around the world, and is considered one of the most successful luxury automotive brands in the industry.
