What is the MSRP for a 1997 Acura RL?
The 1997 Acura RL carried an MSRP in the low-to-mid $30,000s when new, with base models starting around the low $30,000s and higher-trim versions rising into the mid-$30,000s.
The Manufacturer's Suggested Retail Price (MSRP) is the price set by the manufacturer that dealers use as a baseline before incentives, taxes, or dealer adjustments. For the 1997 RL, the MSRP varied by trim level and optional equipment, so there wasn’t a single fixed price for all cars. The ranges below reflect typical launch pricing in the United States for that model year.
MSRP Overview
In 1997, Acura positioned the RL as a refined mid-lux sedan, offering a 3.5-liter V6 and a focus on comfort and build quality. The price you paid on the lot depended on the trim and what options were chosen, such as leather upholstery, upgraded audio, or additional luxury packages. The figures below show common launch ranges for the U.S. market.
- Base model: about $31,000–$32,000
- Mid-level with leather and upgraded features: about $33,500–$35,000
- Fully loaded with premium options: about $35,000–$37,000
Typical launch price ranges by configuration for the 1997 RL:
Prices above reflect commonly cited ranges from contemporary pricing guides and manufacturer materials at the time. Actual dealer pricing could vary by region and dealer incentives.
Historical context and pricing stance
The RL’s 1997 pricing positioned it as a premium offering within Acura’s lineup, balancing luxury features with a reputation for reliability. As the first model year under the RL nameplate—replacing the Legend—the price structure reinforced its status in the mid-lux segment, competing with other luxury sedans of the era while typically undercutting some European rivals on sticker price.
Summary
In short, the 1997 Acura RL started in the low $30,000s and climbed into the mid-$30,000s as options and trims were added. For precise, region-specific figures or original brochures, archival dealer materials or contemporary press releases are the best sources to consult.
