What is the name of the luxury car brand owned by Ford?
The luxury car brand owned by Ford is Lincoln. Lincoln operates as Ford Motor Company's premium division, known for quiet cabins, comfortable rides, and a SUV-focused lineup. Ford acquired Lincoln in 1922 after purchasing the Lincoln Motor Company, and today Lincoln functions as Ford's dedicated luxury brand with its own dealer network and design language.
Origins and ownership
Lincoln traces its roots to the Lincoln Motor Company, founded in 1917 by Henry Leland. Ford Motor Company acquired Lincoln in 1922, merging it into Ford’s portfolio as a distinct luxury division. Over the decades, Lincoln has positioned itself as Ford’s upscale alternative, competing with other luxury brands while leveraging Ford’s engineering resources.
Brand positioning
Lincoln markets itself as a premium, comfort-driven brand focused on refined interiors, smooth rides, and advanced technology. The emphasis is on quiet cabin experience, distinctive design cues, and a concierge ownership approach that differentiates Lincoln from mass-market Ford models.
Current Lincoln lineup
The following section lists Lincoln’s primary production models that have defined recent years, emphasizing SUV versatility and interior luxury.
- Lincoln Corsair
- Lincoln Nautilus
- Lincoln Aviator
- Lincoln Navigator
These models reflect Lincoln’s focus on spacious, feature-rich SUVs designed for comfort, technology, and a premium ownership experience.
Summary
Lincoln is the luxury brand owned by Ford, serving as the company's premium division with a lineup centered on SUVs and a strong emphasis on interior quality and ride refinement. Since its early 20th-century origins and its 1922 transition to Ford ownership, Lincoln has remained Ford’s flagship luxury badge in the market.
