What is the slogan for Lexus 2024?
The slogan for Lexus in 2024 is "Experience Amazing." This global tagline remains central to the brand’s messaging, shaping campaigns, showroom experiences, and digital content throughout the year.
Current Slogan and How It Is Used
The following points highlight how the slogan appears in Lexus communications and what it aims to convey to customers in 2024.
- Experience Amazing — the primary global tagline attached to Lexus marketing campaigns in 2024.
- Historical note: The Pursuit of Perfection — a legacy slogan from earlier decades that remains part of the brand’s heritage but is no longer the active global tagline.
In practice, the current slogan is deployed across multimedia advertising, showroom experiences, product launches, and digital content to emphasize exceptional customer experiences and the brand’s commitment to innovation.
Historical Context
Past Slogans
Lexus has used a variety of slogans over the years. The most enduring and frequently cited is The Pursuit of Perfection, which guided branding for much of the 1990s and 2000s. In recent years, the company shifted toward Experience Amazing to better frame the customer experience around emotion, craftsmanship, and technology.
Campaign Implications for 2024
Brand Messaging and Customer Experience
With the 2024 slogan, Lexus seeks to position itself not just as a luxury automaker but as a brand that delivers memorable moments—whether on the road, in service interactions, or through innovation in design and technology.
Summary
In 2024, Lexus’s official brand slogan remains “Experience Amazing,” underscoring a shift from the long-running Pursuit of Perfection toward an emphasis on consumer experiences. While heritage slogans may appear in archival materials or region-specific campaigns, the contemporary global messaging centers on delivering remarkable experiences that differentiate Lexus in a competitive luxury market.
