What is Toyota replacing the Venza with?
Toyota did not replace the Venza with a single direct successor; the Venza was discontinued after the 2023 model year, and Toyota has filled the gap with larger and hybrid-crossovers, most notably the Grand Highlander, along with existing hybrids like the RAV4 Hybrid and Corolla Cross.
Context: The Venza’s fate and Toyota’s lineup strategy
The Venza arrived in two distinct waves—originally in 2009 and then revived for the 2021 model year as a two-row, hybrid-only crossover. In recent years, Toyota shifted focus toward larger crossovers and a broader electrified lineup, leading to the Venza’s discontinuation and a repositioning of its niche within the catalog. The Grand Highlander, introduced for the 2024 model year, represents the closest structural replacement in size and capability, while smaller hybrids like the Corolla Cross and the widely available RAV4 Hybrid continue to satisfy buyers seeking efficient, two-row options.
What fills the Venza’s niche in Toyota’s current lineup
The following models occupy the space the Venza once aimed for, prioritizing hybrid efficiency and versatility across different sizes. This list explains how Toyota’s lineup now covers that segment.
- Grand Highlander — a larger, three-row crossover that offers spacious interiors and hybrid options, serving buyers who wanted more room than the Venza could provide.
- RAV4 Hybrid — a compact, popular hybrid with strong efficiency and cargo flexibility, filling the two-row segment with robust features and strong resale value.
- Corolla Cross Hybrid — a smaller, value-focused hybrid option that appeals to buyers seeking efficiency in a compact footprint.
These models collectively illustrate Toyota’s approach: emphasize versatile, hybrid-centric crossovers across a range of sizes rather than pursuing a single, direct Venza successor.
Key differences to note
The Grand Highlander emphasizes space and seating for families, the RAV4 Hybrid focuses on a balance of size, efficiency, and proven reliability, and the Corolla Cross Hybrid targets budget-conscious buyers who still want hybrid efficiency in a compact form. Each model serves a distinct portion of the former Venza audience rather than a one-for-one replacement.
Implications for buyers and the market
For current Venza owners, Toyota’s strategy means options with similar aims—efficient hybrids and practical cargo space—are available across several models, but you’ll need to pick based on your preferred size and seating. For prospective buyers, the absence of a direct Venza successor underscores Toyota’s emphasis on scalable crossovers with proven hybrid powertrains, rather than keeping a dedicated two-row model in that specific niche.
Summary
In short, there is no single Toyota model that directly replaces the Venza. The brand’s response has been to broaden its hybrid crossover lineup, with the Grand Highlander as the closest size-and-capability equivalent, complemented by the RAV4 Hybrid and Corolla Cross Hybrid to cover a spectrum of buyer needs. This approach reflects Toyota’s broader strategy to emphasize electrified SUVs across multiple segments rather than maintain a standalone Venza successor.
Is Crown Signia the new Venza?
Both SUVs have an eye-catching exterior style, but the Toyota Crown Signia is more luxury-like than its stablemate. With the Toyota Crown Signia replacing the Toyota Venza, the SUV boasts additional improvements that we'll show you when you view the vehicle at Casey Toyota.
How much does the Toyota Crown SUV cost?
Pricing and Which One to Buy
The price of the 2025 Toyota Crown Signia starts at $45,585 and goes up to $49,985 depending on the trim and options.
What is taking the place of the Toyota Venza?
The New Toyota Crown Signia: Replacing the Venza for 2025. Toyota is shaking things up in its lineup with the introduction of the all-new 2025 Toyota Crown Signia. This sleek and stylish SUV will be replacing the Venza in Toyota's lineup starting next year.
Why is Toyota discontinuing the Venza?
Toyota is discontinuing the Venza primarily due to a crowded lineup with overlapping models, particularly with the more popular RAV4 Hybrid, and a shift in consumer demand toward larger SUVs or electric vehicles. The introduction of the new Crown Signia also played a key role, as it occupies a similar space in the lineup and is part of a larger strategic refocus on premium, comfort-oriented, and electrified vehicles.
Key reasons for the discontinuation
- Model overlap: The Venza shared a platform with the RAV4 Hybrid and offered similar fuel economy, but the RAV4 was more affordable, had more cargo space, and came in more configurations, including the high-demand RAV4 Prime plug-in hybrid.
- Shifting consumer preferences: While the Venza appealed to a niche market for a stylish, upscale hybrid, many consumers were increasingly looking for larger three-row SUVs or compact crossovers with more utility.
- Introduction of the Crown Signia: The new Crown Signia is a direct competitor to the Venza, offering a similar midsize, two-row hybrid SUV style but with more power, cargo space, and a towing capacity that the Venza lacks.
- Strategic realignment: Toyota is consolidating its crossover lineup to streamline its offerings and reallocate resources to future-focused projects, especially in the area of electric and hybrid technology.
- Sales performance: The Venza's sales numbers were modest and consistently outpaced by models like the RAV4, making it difficult to justify keeping it in the lineup.
