What was the original price of a 1993 Ford Taurus?
The base price of a 1993 Ford Taurus was about $12,000 when new. Higher trims and the high-performance SHO pushed the price higher, into the mid- to high-$20,000s for top-spec versions.
In 1993 Ford introduced a redesigned Taurus lineup with several trims, and the price varied by model and equipment. This article outlines typical original MSRPs for common 1993 Taurus variants and notes how price changed with options.
Pricing by Trim
Prices below represent typical MSRPs for common 1993 Taurus configurations when new; exact numbers could vary by region and dealer.
- Base Taurus (entry-level sedan): roughly $12,000 (MSRP around $11,995–$12,300, depending on options and regional differences)
- Taurus GL/LX (mid-range): roughly $13,500–$15,000
- Taurus SHO (high-performance): roughly $23,000–$24,000
Prices varied by trim and options; this list captures typical MSRPs for common 1993 Taurus variants. Dealer incentives, regional pricing, and added features could shift these figures up or down.
Context and notes on pricing
The Taurus lineup in 1993 included a standard family sedan and a higher-end, more feature-rich version; the SHO was a specialized, performance-oriented model with a premium price. As with most cars of the era, optional equipment—air conditioning, advanced radios, and other comfort or tech features—could push an individual vehicle’s sticker price higher than the base numbers shown above.
Inflation and historical context
Prices from 1993 dollars translate differently in today’s money. When adjusted for general inflation, those MSRPs would appear higher in current dollars, reflecting changes in purchasing power and market conditions over the decades. The basic point remains: the Taurus offered a spectrum from an affordable base model to a more expensive, feature-rich package, and the SHO sat at the high end of the price scale.
Summary
In short, the 1993 Ford Taurus started at about $12,000 for the base model, rose to roughly $13,500–$15,000 for mid-range trims, and climbed to around $23,000–$24,000 for the high-performance SHO. Variations depended on options, regional pricing, and dealer specifics, but those figures capture the general price landscape of the era.
