What year did Ram separate from Dodge?
In 2010, the Ram brand was officially separated from Dodge and established as a standalone division of Fiat Chrysler Automobiles (FCA), formerly known as Chrysler Group LLC. This move marked a significant shift in the company's strategy, as Ram became a distinct brand focused on producing pickup trucks and commercial vehicles.
The Rationale Behind the Split
The decision to separate Ram from Dodge was driven by several factors. Dodge had traditionally been known for its passenger cars and SUVs, while Ram had gained a strong reputation for its rugged and capable pickup trucks. By creating a separate brand for Ram, FCA aimed to better differentiate the two product lines and allow each to focus on its core strengths.
Additionally, the move was seen as a way to better compete in the highly competitive pickup truck market, where brands like Ford, Chevrolet, and Toyota had established strong positions. By giving Ram its own identity and dedicated resources, FCA hoped to better cater to the needs and preferences of truck buyers.
The Impact of the Separation
The separation of Ram from Dodge has had a significant impact on the company's product lineup and marketing strategies. Ram has since introduced several new and updated models, including the popular Ram 1500, Ram 2500, and Ram 3500 pickups, as well as the Ram ProMaster commercial van. These vehicles have been well-received by consumers and have helped to strengthen Ram's position in the market.
Additionally, the distinct branding and marketing efforts for Ram have allowed the company to better target specific customer segments and tailor its messaging accordingly. This has helped to improve customer loyalty and brand recognition for Ram, which has become a key player in the lucrative pickup truck segment.
Conclusion
The separation of Ram from Dodge in 2010 was a strategic move by FCA to better position its pickup truck and commercial vehicle offerings in the market. By giving Ram its own distinct identity and resources, the company has been able to better compete with other major players in the industry and meet the evolving needs of truck buyers. The impact of this decision can be seen in the continued success and growth of the Ram brand in the years since the split.
Is Ram still American?
It's a testament to the enduring legacy of Ram trucks that both the classic and new versions are built on American soil. However, Ram's manufacturing footprint extends beyond the US border. Head south to Saltillo, Mexico, and you'll find the Saltillo Truck Assembly Plant.
Who owns RAM trucks now?
the Chrysler group
In 2009, Dodge's parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
What was Dodge originally called?
the Dodge Brothers Company machine
Founded as the Dodge Brothers Company machine shop by brothers Horace Elgin Dodge and John Francis Dodge in the early 1900s, Dodge was originally a supplier of parts and assemblies to Detroit-based automakers like Ford.
When did they stop calling it a Dodge Ram?
Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.
Is Ram still owned by Chrysler?
In 2009, Dodge's parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
What company owns Ram now?
Stellantis
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
When did Dodge start using the Ram name?
1981
The Ram name was introduced in October 1980 for model year 1981, when the Dodge D series pickup trucks and B series vans were rebranded, though the company had used a ram's-head hood ornament on some trucks as early as 1933.
When did Ram go away from Dodge?
2009
Dodge and RAM Timeline
Chysler bought Dodge in 1981, which led to a restructuring of the most popular models. This meant that Dodge retained its cars, SUVs, and minivans – while the RAM truck lineup eventually became its own brand completely in 2009.
Why do RAM trucks not say Dodge?
It wasn't until 2010 that Ram became its own brand. At this time was when Ram no longer carried the Dodge name. Dodge does not create trucks anymore, Ram is now its own company and they build the trucks mentioned above as well as a line of cargo and passenger vans called Promaster.
Why did Dodge and Ram separate?
Dodge and Ram were split into separate brands by their parent company, Fiat Chrysler Automobiles (FCA), in 2009. The decision to separate the two was driven by a strategic desire to focus each brand on different market segments and to create a stronger identity for each.
