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Which company owns Acura?

Honda Motor Company, a Japanese multinational corporation, owns the Acura brand of luxury vehicles. Acura was established in 1986 as Honda's luxury vehicle division, making it the first Japanese luxury automotive brand.


Honda's Acquisition of Acura


In the early 1980s, Honda recognized the growing demand for luxury vehicles in the United States market. To compete with established luxury brands like Cadillac, Lincoln, and Lexus, Honda decided to create its own premium brand, which became Acura. Acura was launched in the United States in 1986 as Honda's luxury division, offering more upscale and technologically advanced vehicles compared to the mainstream Honda lineup.


Acura's Product Lineup


Acura currently offers a range of luxury vehicles, including sedans, SUVs, and sports cars. Some of Acura's most popular models include:



  • TLX: A midsize luxury sedan

  • RDX: A compact luxury SUV

  • MDX: A midsize luxury SUV

  • NSX: A high-performance hybrid sports car


Acura vehicles are known for their advanced technology, premium features, and performance-oriented designs, catering to a more affluent customer base compared to the mainstream Honda brand.


Honda's Ownership and Management of Acura


Acura is a wholly-owned subsidiary of Honda Motor Company. Honda oversees the design, engineering, and manufacturing of Acura vehicles, ensuring they meet the same high-quality standards as Honda's own products. Acura's operations, including sales, marketing, and dealer network, are also managed by Honda.


By owning and operating the Acura brand, Honda has been able to expand its presence in the luxury automotive market and compete with other premium brands, both domestic and foreign, in the United States and other global markets.

Is Acura just a fancy Honda?


Acura, on the other hand, is Honda's luxury division. Launched in 1986, Acura was the first Japanese premium car brand. The vehicles under this marque are designed with a greater emphasis on performance, luxury features, and a higher level of craftsmanship.



Are Acuras reliable after 100k miles?


Acuras remain reliable after 100,000 miles because of high-quality engineering, provided regular maintenance is done.



What is the luxury brand for Toyota?


Lexus brand
The Lexus brand is the luxury division of the Toyota Motor Corporation, a Japanese automaker. Lexus vehicles were initially developed for the American market and debuted there to the enthusiasm of drivers before eventually being sold in other markets around the world.



Are Acura's high end cars?


Acura is a luxury automotive brand! Acura models offer high quality, sophisticated builds, top-of-the-line technology, premium safety features, and much more. Explore our new and certified pre-owned models to see which of these luxurious vehicles fit your driving needs.



What is Toyota's luxury brand?


Lexus
Lexus. Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars.



Is Acura still owned by Honda?


Yes, you read that right. Honda, an automotive titan, is the proud parent of Acura. Honda introduced Acura, originally dubbed Channel II, to the United States in 1986. Over the years, Acura has grown to become a luxury brand synonymous with Honda's reputation for quality and reliability.



What is the luxury brand of Toyota?


Lexus
Lexus. Lexus (レクサス, Rekusasu) is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars.



Who is Acura's sister company?


Honda
There is a kernel of truth to the idea that Honda and Acura are the same company. Acura is actually a branch of Honda, albeit one with its own merits. While the history of Honda shows an automaker providing a wide range of everyday vehicles, Acura was used to break into the luxury car market.



Which one is better, Lexus or Acura?


Both Acura and Lexus are known for producing reliable vehicles, but Lexus has consistently topped dependability rankings. In the 2022 J.D. Power U.S. Vehicle Dependability Study, Lexus ranked first with a score of 133 problems per 100 vehicles, significantly outperforming the industry average of 186 PP100.



Are Acura and Toyota the same company?


Acura is the luxury line for the Honda Motor Company, while Lexus is the luxury line for the Toyota Motor Corporation.


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.