Who buys a Subaru Forester?
The Subaru Forester is a popular compact SUV that appeals to a wide range of buyers. From young families to outdoor enthusiasts, the Forester's versatility and reputation for safety and reliability make it a top choice for many consumers.
Key Subaru Forester Buyer Demographics
According to industry data, the typical Subaru Forester buyer tends to be:
- Middle-aged and older - The average Forester buyer is in their 40s or 50s, with a significant portion being retirees or near-retirement age.
- Affluent - Forester buyers generally have higher-than-average household incomes, allowing them to afford the vehicle's starting price of around $25,000 to $35,000.
- Environmentally conscious - Subaru's reputation for building safe, reliable, and eco-friendly vehicles appeals to buyers who value sustainability.
- Outdoor enthusiasts - The Forester's all-wheel-drive capability, ample cargo space, and rugged design make it a popular choice for those with active lifestyles.
- Families - The Forester's spacious interior, advanced safety features, and reputation for reliability make it a popular choice for growing families.
These demographics highlight the Forester's broad appeal and its ability to cater to a diverse range of buyers, from young professionals to retirees and everyone in between.
Reasons for Subaru Forester Popularity
The Subaru Forester's popularity can be attributed to several key factors:
- Safety - Subaru is known for its commitment to safety, and the Forester is no exception, with a range of advanced safety features and a strong safety rating from the Insurance Institute for Highway Safety (IIHS).
- Reliability - Subaru has a reputation for building durable, long-lasting vehicles, and the Forester is no exception, with a track record of reliability that appeals to buyers looking for a dependable vehicle.
- Versatility - The Forester's combination of all-wheel-drive capability, ample cargo space, and comfortable interior make it a versatile choice for a wide range of buyers, from families to outdoor enthusiasts.
- Brand Loyalty - Subaru has a loyal customer base, with many Forester buyers being repeat Subaru customers or those drawn to the brand's reputation for quality and reliability.
These factors, combined with the Forester's competitive pricing and fuel efficiency, make it a popular choice for a wide range of buyers seeking a practical, reliable, and versatile compact SUV.
Why people buy Subaru Forester?
The Forester's style, performance, safety, and accommodations have evolved with industry advancements and consumer demands, enabling it to evolve into one of Subaru's best-selling models, ranked at the top of the charts for best compact SUV because of its low cost, high value, car-like drive, roomy interior, high fuel ...
Who buys Subaru Forester?
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What are the weaknesses of a Subaru Forester?
Check out our list of Subaru Forester issues below.
- Engine Issues. There are a variety of issues that owners have reported that are related to the Check Engine light being illuminated.
- Transmission Problems.
- Oil Consumption.
- Electrical Issues.
Is Subaru Forester an old person car?
Exceptional versatility, a luxe feel, and robust suite of safety features make the Subaru Forester an outstanding compact crossover SUV option for seniors.
Who usually buys Subaru cars?
One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers - far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.
What demographic drives a Subaru Forester?
Automotive News says that Subaru Forester buyers are older than the average in the auto industry. However, Subaru hopes to attract younger buyers — the average age of a Forester buyer today is 62 versus 60 for the auto industry — to the retooled, sixth-generation Forester.
Why are Subaru Foresters not selling?
The popular Forester's five-month drop in sales performance has a lot to do with the economy. Many seniors look at the Forester and compare the price with the Crosstrek and can get an excellent all-wheel-drive vehicle for about $5,000 less—and even more so on the upper Touring trim level.
What is the average age of Subaru Forester buyers?
62
Forester buyers are older than all car buyers' median age. A recent report from Automotive News (by subscription) says that Subaru Forester buyers are older than the average in the auto industry. The average age of a Forester buyer today is 62 versus 60 for the auto industry.
What is the average age of a Subaru Forester owner?
62
Forester buyers are older than all car buyers' median age. A recent report from Automotive News (by subscription) says that Subaru Forester buyers are older than the average in the auto industry. The average age of a Forester buyer today is 62 versus 60 for the auto industry.
Who is the target audience for the Subaru Forester?
Forester expresses the idea of freedom, utility, and know-how – all crucial characteristics in the category. It signals 'larger' in a way that works with Subaru's audience of unconventional outdoor enthusiasts.
