Who owns Scion now?
Scion, a brand that once represented Toyota's youthful and innovative approach to car manufacturing, has undergone significant changes in ownership and branding over the years. If you're wondering who owns Scion now, here's a detailed explanation of its journey and current status.
The History of Scion
Scion was established in 2003 as a sub-brand of Toyota, aimed at attracting younger buyers with its edgy designs, affordable pricing, and customizable options. The brand quickly gained popularity, especially among millennials, thanks to its unique marketing strategies and distinctive vehicle lineup.
The Transition: Scion's End and Toyota's Role
In 2016, Toyota made the decision to discontinue the Scion brand. The move was part of a strategic shift to consolidate its offerings under the Toyota name. As a result, Scion's existing models were rebranded and absorbed into Toyota's lineup. For example:
- The Scion FR-S became the Toyota 86 (and later the GR86).
- The Scion iA was rebranded as the Toyota Yaris iA.
- The Scion iM transitioned into the Toyota Corolla iM.
This transition marked the end of Scion as a standalone brand, but its spirit and innovative approach to car design live on within Toyota's broader portfolio.
Who Owns Scion Now?
Today, Scion is fully owned by Toyota. While the Scion name no longer exists in the market, Toyota continues to produce and sell vehicles that were once part of the Scion lineup, albeit under the Toyota badge. This means that Toyota remains the sole owner and steward of Scion's legacy.
Why Did Toyota Discontinue Scion?
The decision to discontinue Scion was driven by several factors:
- Shifting market trends: The target demographic for Scion began gravitating toward SUVs and crossovers, which were not part of Scion's offerings.
- Brand consolidation: Toyota wanted to streamline its operations and focus on strengthening its core brand.
- Sales performance: While Scion had a strong start, its sales began to decline in later years, prompting Toyota to rethink its strategy.
The Legacy of Scion
Although Scion is no longer an active brand, its influence can still be seen in Toyota's approach to design and marketing. The vehicles that originated under the Scion name continue to appeal to drivers who value affordability, style, and performance. Toyota's decision to integrate Scion into its lineup has allowed the company to maintain a connection with Scion's loyal customer base while adapting to changing market demands.
In conclusion, Scion is now fully owned by Toyota, and its legacy lives on through rebranded models and Toyota's commitment to innovation and customer satisfaction.
Frequently Asked Questions
Do Scions have subaru engines?
Subaru's Boxer engine is under fire. Subaru's 2.0-liter and 2.4-liter Boxer engines in the BRZ, Scion FR-S, Toyota 86, and Toyota GR86 are allegedly defective in a new class action lawsuit.
Are Scion cars still being made?
As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016.
Can you still buy a new Scion?
Scion was a Japanese manufacturer owned by Toyota. Technically, Scion has been discontinued, though the Scion brand and many of its models were folded into Toyota.
Is a Scion really a Toyota?
Some Scion models gained mainstream appeal, but the brand was discontinued and absorbed back into Toyota in 2016. The Scion iM was rebranded as the rebadged Toyota Corolla iM, and evolved into the Corolla Hatchback. The Mazda-built iA subcompact sedan was rebadged as the Toyota Yaris, and discontinued in 2020.
Do Scions use Toyota parts?
It's freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you'll receive roadside assistance should you need it during the coverage1period.
Why did Toyota shut down Scion?
On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
Who is the parent company of Scion?
7. Scion, a unique division of Toyota that produces efficient, value-oriented vehicles was founded in 2002. 8. By some estimates, 80 percent of Toyotas produced in the last 20 years are still in service today.
Are Scions reliable cars?
The Scion xB's average reliability score is 4 out of 5, which puts it in the upper tier of used cars in terms of dependability. While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles.
What are the most reliable car brands?
The Scores:
| Rank | Brand | Predicted Reliability Score (100-point scale) |
|---|---|---|
| 1 | Subaru | 68 |
| 2 | Lexus | 65 |
| 3 | Toyota | 62 |
| 4 | Honda | 59 |
Are Scion cars reliable?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
