Who owns Scion now?
Scion, the youth-oriented automotive brand launched by Toyota in 2003, is now fully owned by its parent company Toyota Motor Corporation. After over a decade of operating as a separate marque, Scion was discontinued and absorbed back into the Toyota brand in 2016.
The Rise and Fall of Scion
Scion was created by Toyota in 2002 as a way to attract younger, more style-conscious buyers to the company's lineup. The brand debuted in 2003 with two models, the xA hatchback and xB wagon, which featured distinctive, non-traditional designs aimed at the youth market.
Over the next several years, Scion expanded its lineup to include models like the tC sports coupe and the iQ micro-car. The brand was generally successful in its early years, with Scion vehicles appealing to a younger demographic that Toyota had struggled to reach with its mainstream Toyota-branded models.
However, by the early 2010s, Scion's sales began to decline as the brand struggled to maintain its relevance and appeal to changing consumer preferences. Toyota decided to discontinue the Scion brand in 2016 and fold its remaining models into the Toyota lineup.
Toyota Takes Full Control
When Scion was discontinued in 2016, Toyota took full ownership of the brand and its remaining models. The xB, iA, and iM Scion models were rebranded as Toyota Yaris iA, Corolla iM, and C-HR, respectively, and continued to be sold through Toyota dealerships.
Toyota's decision to absorb Scion was driven by a number of factors, including the brand's declining sales, the need to streamline its product portfolio, and the desire to leverage the Toyota name and reputation to better appeal to younger buyers.
Today, the Scion brand no longer exists, and its former models are now sold under the Toyota nameplate. Toyota continues to target younger consumers through its design and marketing efforts, but without the separate Scion brand.
Can you still buy a new Scion?
Scion was a Japanese manufacturer owned by Toyota. Technically, Scion has been discontinued, though the Scion brand and many of its models were folded into Toyota.
Are Scions reliable cars?
The Scion xB's average reliability score is 4 out of 5, which puts it in the upper tier of used cars in terms of dependability. While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles.
Do Scions have subaru engines?
Subaru's Boxer engine is under fire. Subaru's 2.0-liter and 2.4-liter Boxer engines in the BRZ, Scion FR-S, Toyota 86, and Toyota GR86 are allegedly defective in a new class action lawsuit.
Do Scions use Toyota parts?
It's freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you'll receive roadside assistance should you need it during the coverage1period.
Is a Scion really a Toyota?
Some Scion models gained mainstream appeal, but the brand was discontinued and absorbed back into Toyota in 2016. The Scion iM was rebranded as the rebadged Toyota Corolla iM, and evolved into the Corolla Hatchback. The Mazda-built iA subcompact sedan was rebadged as the Toyota Yaris, and discontinued in 2020.
Who is the parent company of Scion?
7. Scion, a unique division of Toyota that produces efficient, value-oriented vehicles was founded in 2002. 8. By some estimates, 80 percent of Toyotas produced in the last 20 years are still in service today.
Are Scion cars still being made?
As part of the brand transition, beginning in August 2016, MY17 Scion vehicles will be rebadged as Toyotas. The FR-S sports car, iA sedan and iM 5-door hatchback will become part of the Toyota family. The tC sports coupe will have a final release series edition and end production in August 2016.
Why did Toyota shut down Scion?
On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
What are the most reliable car brands?
The Scores:
| Rank | Brand | Predicted Reliability Score (100-point scale) |
|---|---|---|
| 1 | Subaru | 68 |
| 2 | Lexus | 65 |
| 3 | Toyota | 62 |
| 4 | Honda | 59 |
Are Scion cars reliable?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
