Why are RAM trucks not Dodge anymore?
In 2010, Chrysler Group LLC, the parent company of Dodge, made the strategic decision to spin off its RAM truck brand as a separate division. This move was aimed at strengthening the RAM brand's identity and positioning it as a distinct entity within the Chrysler portfolio.
The Rationale Behind the Separation
There were several key reasons why Dodge and RAM were separated:
- Brand Differentiation: Chrysler wanted to create a more distinct identity for its truck lineup, separate from the Dodge brand, which was primarily focused on passenger vehicles. This allowed RAM to develop its own unique branding, marketing, and product development strategies.
- Increased Focus: By separating RAM from Dodge, the company could dedicate more resources and attention to the specific needs of its truck customers, leading to improved product development, customer service, and overall brand experience.
- Competitive Positioning: In the highly competitive truck market, Chrysler believed that a standalone RAM brand would be better positioned to compete with other major truck manufacturers, such as Ford, Chevrolet, and GMC.
The separation of Dodge and RAM has allowed the RAM brand to flourish and establish itself as a leading player in the truck segment, with a strong focus on innovation, capability, and customer satisfaction.
The Impact of the Separation
Since the separation, RAM has become a highly successful and respected truck brand, with a lineup of vehicles that are widely praised for their performance, design, and features. Some of the key impacts of the Dodge-RAM separation include:
- Improved Product Lineup: RAM has been able to develop a more focused and specialized lineup of trucks, including the RAM 1500, RAM 2500, and RAM 3500, each tailored to the specific needs of different customer segments.
- Enhanced Brand Identity: The RAM brand has established a strong and distinct identity, with its own unique styling, marketing, and customer experience, setting it apart from the Dodge brand.
- Increased Sales and Market Share: The separation has allowed RAM to gain a larger share of the truck market, with the brand consistently ranking among the top-selling truck manufacturers in the United States.
Overall, the decision to separate Dodge and RAM has proven to be a strategic and successful move for Chrysler, allowing both brands to thrive and better serve their respective customer bases.
Is Ram going away from the Hemi?
No more Hemi. The 2025 Ram lineup brings an exciting upgrade in engine technology, offering buyers a brand-new V6 Turbo option designed to deliver a balanced blend of performance and fuel economy.
What company owns Ram now?
the Chrysler group
In 2009, Dodge's parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.
How long is the life expectancy of a RAM Hemi?
Hemis are awesome engines... You could easily have another 150k miles if it was well maintained. Even after that a rebuild will not be too costly and you good for another possible decade+ of usage.
Why is Dodge recalling Ram trucks?
Chrysler (FCA US, LLC) is recalling certain 2017–2018 Ram 2500 and 3500 pickups, and Ram 3500, 4500, and 5500 Cab Chassis trucks due to the risk of an antilock brake (ABS), electronic stability control (ESC), and traction control system failure. The recall involves 317,630 trucks.
Why are Ram sales declining?
Ram's sales have been stymied by production snarls and excess inventory on dealer lots. Feuell confirmed on Oct. 22 that Stellantis is expanding a truck plant in Saltillo, Mexico to produce some Ram 1500 trucks next year.
Why is RAM getting rid of the V8?
The decision to phase out the HEMI V8 stems from advancements in technology and changing customer needs. Improved Efficiency: The HEMI V8, while iconic, isn't as fuel-efficient as newer engine designs.
Why are Rams no longer Dodge?
Dodge and Ram were split into separate brands by their parent company, Fiat Chrysler Automobiles (FCA), in 2009. The decision to separate the two was driven by a strategic desire to focus each brand on different market segments and to create a stronger identity for each.
Is there a difference between RAM and Dodge?
That's why if you own a Dodge pickup truck made before 2009, it's called a Dodge Ram, and post-2009 pickups are Ram trucks. They're still the same company. The only difference is that Dodge cars, SUVs, and minivans are under Dodge branding, and their pickups are labeled as the Ram brand.
What goes wrong with Ram trucks?
Cam/Lifter Failure
As far as Dodge Ram problems go, the cam and lifter failing are the two that are most widely reported. It's straightforward to spot this issue as the pickup will stall in many scenarios.
Is RAM still American?
It's a testament to the enduring legacy of Ram trucks that both the classic and new versions are built on American soil. However, Ram's manufacturing footprint extends beyond the US border. Head south to Saltillo, Mexico, and you'll find the Saltillo Truck Assembly Plant.
