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Why was the Lexus HS 250h discontinued?

The Lexus HS 250h, a luxury hybrid sedan, was discontinued by Toyota in 2012 after just three years on the market. The primary reason for its discontinuation was poor sales performance, as the HS 250h failed to gain traction with consumers and struggled to compete in the crowded luxury hybrid segment.


Lack of Consumer Demand


The Lexus HS 250h was introduced in 2009 as a dedicated luxury hybrid model, positioned between the Lexus ES and the Lexus IS in the brand's lineup. However, the HS 250h never resonated with buyers, who found it to be underpowered, lacking in interior space, and not distinctive enough from other Lexus models. The HS 250h's sales numbers were consistently low, with just over 10,000 units sold in the U.S. in 2010, its best year.


Competition from Other Luxury Hybrids


When the HS 250h was launched, the luxury hybrid market was already crowded with options like the Lexus RX 450h, the Lincoln MKZ Hybrid, and the Mercedes-Benz S400 Hybrid. These competitors offered more power, better fuel efficiency, and more distinctive styling, making the HS 250h seem like a less compelling choice for luxury hybrid buyers.


Shifting Consumer Preferences


The discontinuation of the HS 250h also coincided with a broader shift in consumer preferences away from traditional sedans and towards crossovers and SUVs. As buyers increasingly favored larger, more versatile vehicles, the HS 250h's compact sedan body style became less appealing, contributing to its lack of sales success.p>

Conclusion


In the end, the Lexus HS 250h was unable to find a strong foothold in the luxury hybrid market, due to a combination of poor sales performance, strong competition from other models, and changing consumer preferences. Its discontinuation in 2012 allowed Lexus to focus its efforts on more successful and popular models in its lineup.

Why did the Lexus HS fail?


2010 recall
On 25 June 2010, Lexus recalled 17,801 MY 2010 HS 250h models for failing to comply with FMVSS 301, "Fuel System Integrity", due to excessive fuel leakage in the event of a rear-end collision.



What does 250h mean on Lexus?


UX 250h: POWERED BY A FOURTH-GENERATION LEXUS SELF-CHARGING HYBRID. Lexus Self-Charging Hybrid intelligently combines petrol and electric power. The new UX 250h can be driven in Electric Vehicle mode for up to 50% of the time. EURO 6d compliant with lowest CO2 in class, near-zero NOX and particles.



What is the problem with the 2010 Lexus HS250H?


Summary: Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010 Lexus HS 250h Hybrid vehicles. A component within the hybrid transaxle assembly may short circuit and result in a reduction or a complete loss of available power for moving the vehicle.



What year Lexus is to stay away from?


Lexus IS250 (2007-2012)
First up on the list is the second-generation IS250, which has earned a reputation as the Lexus model to absolutely avoid. The release of the IS250 saw a transition from a multi-point fuel injection system in the engine to a direct injection system instead.



How many Lexus HS250h were made?


The automaker moved 6699 HS models in 2009 before selling an additional 10,663 in 2010, the vehicle's first full year of sales. That number plummeted to 2864 in 2011, leaving Lexus with little choice but to end production at the start of 2012; by the end of March 2012 just 563 units were sold.



What is the biggest problem with Lexus?


What Is the Biggest Problem with Lexus? While Lexus vehicles are renowned for their reliability, they are not perfect. The most significant problem across Lexus models is oil leakage from the timing chain cover. This issue affects multiple model years, particularly those produced between 2007 and 2015.



What was the last year they made the Lexus IS 250?


Both the sedan and convertible versions of the IS 250 were dropped after 2015, as the 2.5-liter V-6 was discontinued.



Why did Lexus stop making the HS250h?


Lexus has officially killed off the HS 250h hybrid sedan after the car posted disappointing sales numbers. Production of the car actually ended in January, but unsurprisingly, Lexus didn't call much attention to the fact that it killed off a three-year-old car.



How long does a Lexus HS250h battery last?


between 3 to 5 years
Your 2012 Lexus HS 250h battery will usually last between 3 to 5 years, but that can fluctuate heavily depending on type of battery, weather conditions battery size, and driving habits.



What does HS mean in Lexus?


"HS" stands for "Harmonious Sedan."


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.