Does Ford still make Mercury parts?
No, Ford Motor Company no longer manufactures or sells parts for the Mercury brand. Mercury was a division of Ford that was discontinued in 2011 after over 70 years of operation.
The Rise and Fall of the Mercury Brand
Mercury was established by Ford in 1938 as a mid-range brand positioned between the affordable Ford models and the luxury Lincoln line. For decades, Mercury offered a variety of sedans, coupes, and station wagons that were slightly more upscale than their Ford counterparts. Some popular Mercury models over the years included the Cougar, Marquis, Mountaineer, and Grand Marquis.
However, by the late 2000s, Mercury's sales had declined significantly as consumer preferences shifted towards SUVs and crossovers. Ford ultimately decided to discontinue the brand in 2011 in order to focus its resources on the Ford and Lincoln nameplates.
What Happened to Mercury Parts and Service?
When Mercury was discontinued, Ford stopped producing new Mercury-specific parts. Existing Mercury vehicles were supported through the normal Ford parts and service network, but over time the availability of Mercury-branded parts has dwindled.
Today, owners of older Mercury models must rely on the used parts market, aftermarket suppliers, or creative sourcing of Ford-compatible components to maintain and repair their vehicles. Ford dealers no longer carry dedicated Mercury parts inventory.p>
Alternatives for Mercury Owners
- Search for used Mercury parts from junkyards, online marketplaces, or specialty retailers
- Identify compatible Ford parts that can be substituted for Mercury components
- Explore aftermarket suppliers that offer replacement parts for discontinued Mercury models
- Consider upgrading to a newer vehicle if finding parts becomes too difficult or expensive
While the discontinuation of the Mercury brand means owners face challenges in sourcing parts, there are still options available to keep these vehicles on the road. With some creativity and persistence, Mercury enthusiasts can continue to maintain and repair their beloved cars.
Is Mercury still part of Ford?
Yes, Ford Motor Company previously owned the Mercury brand, but it was discontinued in 2011. Ford phased out the brand to focus on its Ford and Lincoln models.
- Ownership history: Ford established Mercury in 1938 to sit between its main Ford line and its luxury Lincoln brand.
- Reason for discontinuation: Sales declined, and Ford decided to discontinue the brand to concentrate on the growth of the Ford and Lincoln brands.
- End of production: The last Mercury vehicle, a Grand Marquis, was produced in January 2011.
Can you still get parts for Mercury cars?
You can find all of the replacement parts you need at CarParts.com. We have a great selection of aftermarket Mercury parts and accessories to help restore your vehicle to tip-top shape. Whether you need a replacement or an upgrade, you can buy Mercury car parts online with a few clicks on our website.
Why did Ford get rid of Mercury?
Ford discontinued the Mercury brand due to declining sales and market share, which was caused by a lack of brand differentiation from Ford models and Ford's decision to focus resources on its core Ford and Lincoln brands. The brand had a market share of less than one percent by 2010.
- Declining sales: Sales had been steadily dropping, with only about 93,000 Mercury models sold in 2009, a significant drop from its peak. By 2010, the brand represented less than one percent of the total American car market.
- Lack of differentiation: For much of its history, Mercury vehicles were criticized for being too similar to Ford models, often appearing as "rebadged Fords" with only minor trim differences. This blurred the line between the brands, confusing consumers and hindering the brand's ability to justify a higher price point.
- Strategic focus: To cut costs and increase efficiency, Ford decided to concentrate its efforts on the Ford and Lincoln brands. The company aimed to expand the Lincoln brand as a luxury offering. Discontinuing Mercury eliminated the administrative burden of managing the brand and allowed Ford to reallocate resources to its more profitable and strategically important models.
Who makes Mercury car parts?
Shop Genuine Mercury Parts with FordPartsGiant.com
Mercury is a division of Ford, which has an esteemed 71-year history, which was meant to be a gap between the average Ford model and their high end luxury car offerings.
