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How much was a Mustang in 1998?

In 1998, a new Ford Mustang ranged roughly from about $13,000 for the base LX coupe to around $28,000 for the SVT Cobra, with GT and convertible variants in between depending on options.


To understand this question, it helps to look at the lineup from a pricing perspective: what each trim offered, how added options increased the sticker price, and how those prices compared to competing models in the late 1990s muscle-car market.


Pricing by trim and body style


Below is a snapshot of typical manufacturer sticker prices for the 1998 Mustang lineup when new at U.S. dealerships.



  • LX Coupe (base): roughly $13,000–$15,000

  • GT Coupe: roughly $18,000–$21,000

  • GT Convertible: roughly $20,000–$24,000

  • Cobra SVT: roughly $27,000–$28,500


Prices could vary significantly based on transmission choice (manual vs. automatic), options like leather or premium audio, and performance packages. Dealer incentives and regional variations also played a role in the final out-the-door price.


Historical context and market position


During the late 1990s, the Mustang competed against the Chevrolet Camaro and Pontiac Firebird, appealing to buyers seeking a blend of everyday practicality and sporty performance. The Cobra SVT, in particular, represented Ford's high-performance niche within the lineup and carried a premium over the standard GTs.


Notes on pricing and editions


There were no major overhauls to the Mustang lineup in 1998 beyond continued refinements to fit and finish; the more widely cited 35th-anniversary edition appeared in the following year (1999) as part of a broader revival in special-edition Mustangs.


Summary


In summary, a new Mustang in 1998 spanned roughly from the mid-teens into the upper-20s, with base LX models around the $13k–$15k mark and the high-performance Cobra approaching $28k, illustrating Ford’s price ladder for the SN-95 generation when it faced strong competition and growing demand for affordable performance.

How much did a 1998 Ford Mustang cost when it first came out?


1998 Ford Mustang pricing starts at $3,087 for the Mustang Coupe 2D, which had a starting MSRP of $17,805 when new. The range-topping 1998 Mustang Cobra Convertible 2D starts at $10,393 today, originally priced from $28,955.



How much did a Mustang cost in 1999?


1999 Ford Mustang Pricing

Original MSRPKBB Fair Purchase Price (national avg.)
Coupe 2D$18,360$3,287
GT Coupe 2D$22,760$5,899
Convertible 2D$22,960$3,600
GT Convertible 2D$26,760$6,612



How much was a Mustang GT in 1988?


Mustang GT MSRP by Year

Year / Model / TrimBase MSRPAdj. for Inflation
1988 Mustang GT 2-Door Hatchback$12,745$34,405
1988 Mustang GT 2-Door Convertible$16,610$44,838
1989 Mustang GT 2-Door Convertible$17,512$45,165
1989 Mustang GT 2-Door Hatchback$13,272$34,230



How much does a 1998 Mustang cost?


The value of a 1998 Ford Mustang varies significantly by trim, condition, and mileage, with general resale values ranging from approximately $2,000 to over $9,000, but specialized models like the SVT Cobra can be worth much more. A standard Coupe can be worth around $2,300, while a GT Coupe is around $4,400, and an SVT Cobra has an estimated trade-in value of over $7,000, with auction prices for well-maintained examples reaching higher, according to Kelley Blue Book, Kelley Blue Book, Hagerty, and Kelley Blue Book.
 
Value by trim

  • Standard Coupe: Has an estimated resale value of about $2,287. 
  • GT Coupe: Has an estimated resale value of about $4,388. 
  • SVT Cobra: Has a higher estimated trade-in value of around $7,457. 

Other factors influencing value
  • Condition and mileage: A well-maintained Mustang with low mileage will be worth more than one with high mileage and extensive wear and tear.
  • Vehicle history: Accidents or other issues in the car's history will negatively impact its value.
  • Trim and options: Specialized trims like the SVT Cobra are significantly more valuable than standard models. Desirable options and features can also increase the price.
  • Market trends: The value can fluctuate based on overall market conditions, consumer demand, and the time of year. 

Where to get a more precise valuation
  • Kelley Blue Book: Provides resale and trade-in values based on specific vehicle details. 
  • Edmunds: Offers a similar valuation tool for a wider price range. 
  • Hagerty: Provides valuation tools that can be particularly useful for classic and enthusiast cars like the SVT Cobra. 
  • CarMax: Offers a specific, firm offer for a car, which can be used for comparison shopping. 


Kevin's Auto

Kevin Bennett

Company Owner

Kevin Bennet is the founder and owner of Kevin's Autos, a leading automotive service provider in Australia. With a deep commitment to customer satisfaction and years of industry expertise, Kevin uses his blog to answer the most common questions posed by his customers. From maintenance tips to troubleshooting advice, Kevin's articles are designed to empower drivers with the knowledge they need to keep their vehicles running smoothly and safely.