Is Ram still connected to Dodge?
In the automotive world, the relationship between brands can often be complex and evolving. One such relationship is that of Ram and Dodge. As a long-time auto service provider, I’ve seen many changes in the industry, and understanding these connections can help consumers make informed decisions about their vehicles. In this article, we will explore the current status of Ram's connection to Dodge and what it means for car owners.
The Historical Context
Ram originally started as a line of trucks under the Dodge brand. The name "Ram" was first used in 1981 for the Dodge Ram pickup truck. Over the years, the Ram trucks gained popularity, leading to a distinct identity separate from Dodge. This evolution was marked by the introduction of the Ram brand as a standalone entity in 2009.
Current Brand Structure
As of now, Ram operates under the umbrella of Stellantis, which was formed from the merger of Fiat Chrysler Automobiles (FCA) and PSA Group. While Ram and Dodge are both part of Stellantis, they serve different market segments. Dodge focuses primarily on performance cars and SUVs, while Ram is dedicated to trucks and commercial vehicles.
What This Means for Consumers
For consumers, the separation of Ram from Dodge means that each brand can focus on its strengths. Ram has been able to innovate and enhance its truck offerings, leading to models that are highly regarded for their performance and features. Meanwhile, Dodge continues to cater to enthusiasts with its muscle cars and sporty vehicles.
Conclusion
In summary, while Ram and Dodge share a historical connection, they are now distinct brands under the Stellantis umbrella. This separation allows both brands to thrive in their respective markets, providing consumers with a wider range of options tailored to their needs. Whether you're in the market for a rugged truck or a high-performance car, understanding these brand dynamics can help you make the best choice for your automotive needs.
Frequently Asked Questions
Is Uconnect being discontinued?
Stellantis' Uconnect Access connected car program will be discontinued at the end of 2021 due to the 3G network shutdown.
Is Ram going away from the Hemi?
No more Hemi. The 2025 Ram lineup brings an exciting upgrade in engine technology, offering buyers a brand-new V6 Turbo option designed to deliver a balanced blend of performance and fuel economy.
Why did Dodge get rid of RAM?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Why did Dodge get rid of Ram?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Why was RAM separated from Dodge?
Market Positioning: The separation enabled both brands to be positioned more clearly in the market. Ram trucks could be marketed with an emphasis on durability, capability, and work-focused features, while Dodge could maintain its focus on speed, performance, and sporty design.
Who owns Ram currently?
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
Why do Ram trucks not say Dodge anymore?
Chysler bought Dodge in 1981, which led to a restructuring of the most popular models. This meant that Dodge retained its cars, SUVs, and minivans – while the RAM truck lineup eventually became its own brand completely in 2009.
Does RAM still use Uconnect?
WITH RAM CONNECT. Whether you're in the driver seat of your vehicle or in the comfort of your home, Uconnect® lets you stay connected and in control with available Ram Connect 1.
Is RAM going to be discontinued?
The Ram 1500 Classic is being discontinued after the 2024 model year, the company confirmed. The Classic was a continuation of the previous-generation truck, meant to serve as a more affordable alternative to the Ram 1500 that launched in 2019.
Is RAM still owned by Dodge?
We're here to answer that question for you. Before 2009, trucks sold were called Dodge Ram, and after 2009, Ram now stands alone as its own brand.
