What is more expensive Toyota or Subaru?

When it comes to the cost of vehicles, the comparison between Toyota and Subaru can be a complex one. Both automakers offer a range of models at different price points, making it difficult to provide a simple answer. However, a closer look at the factors that influence vehicle pricing can help shed light on which brand is generally more expensive.

Factors Affecting Vehicle Pricing

The price of a vehicle is influenced by a variety of factors, including the model, features, size, and performance. Luxury and high-end models tend to be more expensive, while basic and entry-level vehicles are typically more affordable. Additionally, the cost of manufacturing, labor, and materials can also impact the final price tag.

Comparing Toyota and Subaru Pricing

In general, Toyota is considered a more affordable brand compared to Subaru. Toyota's lineup includes a wide range of vehicles, from the compact Corolla to the full-size Tundra pickup, with most models falling in the mid-range price segment. Subaru, on the other hand, is known for its all-wheel-drive technology and often targets a more premium market, with models like the Outback and Ascent commanding higher prices.

However, it's important to note that there are exceptions to this general trend. Certain Subaru models, such as the BRZ sports car, can be more affordable than some Toyota models, like the Highlander SUV. Additionally, the availability of features, options, and trim levels can also affect the final price of a vehicle.

Conclusion

In summary, while Toyota is generally considered a more affordable brand compared to Subaru, the actual cost of a vehicle can vary depending on the specific model, features, and market conditions. It's essential to research and compare the prices of individual models to determine which brand and vehicle best fits your budget and needs.

Is Subaru still owned by Toyota?

No, Toyota does not own Subaru outright, but it is the largest shareholder with a stake of just over 20%. While Toyota holds a significant stake and the companies collaborate, Subaru remains an independently operated company. 

• Ownership stake: Toyota holds a substantial minority stake of just over 20% in Subaru Corporation. 
• Collaboration: The companies have a close partnership that includes co-developing vehicles like the BRZ/GR86, sharing hybrid technology, and manufacturing assistance. 
• Independent operation: Despite the ownership and collaboration, Subaru is not a subsidiary of Toyota and continues to operate independently. 

What is better, a Toyota RAV4 or a Subaru Forester?

Neither the Toyota RAV4 nor the Subaru Forester is definitively "better," as the right choice depends on your priorities, but the Subaru Forester excels in off-road capability and passenger space, while the Toyota RAV4 is often more fuel-efficient, has higher towing capacity, and is generally considered more reliable. 
You can watch this video to learn about the differences between Forester and RAV4: 59sAutomotive Anonymous YouTube · Nov 16, 2024
Subaru Forester

• Pros:
  • Superior off-road performance due to its higher ground clearance and standard symmetrical all-wheel drive system. 
  • More overall cargo space when rear seats are folded down. 
  • More open and panoramic interior with better visibility. 
  • Often has a lower starting price. 
• Cons:
  • Less fuel-efficient than the RAV4, especially the hybrid model. 
  • Lower maximum towing capacity. 
  • Can have more road and wind noise at highway speeds. 

Toyota RAV4

• Pros:
  • Higher fuel economy, especially with hybrid options. 
  • Higher maximum towing capacity on specific trims. 
  • Generally considered more reliable with a longer lifespan, according to some sources. 
  • More cargo room behind the second row of seats. 
• Cons:
  • Less off-road capability compared to the Forester. 
  • Infotainment screen placement can be a matter of taste, as some find the RAV4's screen less integrated than the Forester's. 

This video compares the RAV4 and Forester in terms of fuel economy and reliability: 40sAutomotive Anonymous YouTube · Apr 20, 2025
Which one should you choose?

• Choose the Subaru Forester if you prioritize off-road capability, maximum cargo space, and a more open-feeling interior. 
• Choose the Toyota RAV4 if you prioritize fuel efficiency, higher towing capacity, and long-term reliability. 

Are Subarus a luxury car?

No, Subaru does not have a separate luxury brand; it is a mainstream automaker that focuses on practicality, safety, and all-wheel-drive capability. While Subaru doesn't have a distinct luxury division like Lexus (which is Toyota's brand), it offers high-end "Touring" models with more premium features that provide a more luxurious experience. 

• Focus on mainstream: Subaru's brand identity is built around ruggedness and practicality, which is reflected in its marketing and product lineup. 
• No separate luxury brand: Unlike other automakers who have created separate luxury brands, Subaru has chosen to stay a single, mainstream brand. 
• Luxury features in high-end trims: Subaru addresses the demand for more luxury by offering top-tier trims, like the "Touring" models, which include premium amenities and advanced technology. 
• Resources: Creating a separate luxury brand would require significant capital, which is a major reason why Subaru, as a smaller automaker, has not done so. 
• Parent company and luxury brand: Toyota, which owns a stake in Subaru, is the parent company of Lexus, and some consider Lexus to be Subaru's "spiritual" luxury counterpart in a roundabout way. 

Is Toyota more expensive than Subaru?

When it comes to price with Toyota vs. Subaru, these two brands are similar but not identical. Toyota does tend to be slightly more expensive than Subaru, but you'll get better gas mileage with a Toyota. So, you'll end up saving money in the long run with fewer trips to the gas station.