What is the animal on the Dodge RAM logo?

The animal is a ram—a male sheep. It serves as the emblem of the Ram Trucks brand, and the logo features a stylized ram’s head that conveys strength and rugged capability.

Historically associated with Dodge’s pickup lineup, the ram symbol was adopted as the central badge when Ram became a standalone truck brand within the Stellantis group. Today, the logo—usually depicted as a bold ram’s head within a shield or crest—remains a recognizable marker across Ram’s grille badges, marketing, and dealer materials.

Design and symbolism

The Ram logo uses a bold, stylized ram’s head to project power, durability, and reliability—traits the brand aims to embody in its pickup and commercial trucks.

Key facts about what the logo represents and how it is used:

• Animal depicted: A ram, which is a male sheep, chosen for masculine strength and endurance.


• Symbolic meaning: Conveys power, rugged capability, and trustworthiness in tough work and terrain.


• Brand identity: Central emblem for Ram Trucks, the standalone brand within Stellantis, focused on pickup and heavy-duty vehicles.


• Design elements: Typically a bold, stylized ram’s head, often shown in a shield or crest, with color schemes that vary by generation or marketing materials.


• Usage: Appears on grilles, badges, advertisements, packaging, and dealer communications as a consistent visual identifier.

In short, the ram head is the visual cornerstone of the Ram Trucks brand, signaling toughness and reliability across its lineup.

Current branding and public perception

Logo evolution in recent years

Since Ram became its own brand under Stellantis, the logo has retained the recognizable ram’s head silhouette within a bold, shield-like frame. While color accents and minor styling tweaks have appeared over time, the core design remains a universal symbol of power and capability for Ram trucks and commercial vehicles.

Summary

The Dodge RAM logo features a ram’s head, representing the Ram Trucks brand’s identity and its emphasis on strength, durability, and rugged performance. The symbol has persisted through branding changes, now serving as a distinct hallmark of the Ram Trucks line within the Stellantis portfolio.

What animal represents Dodge?

The main animal associated with the Dodge logo is a ram, which was first introduced as a hood ornament in 1932 and later became the exclusive symbol for the Ram truck brand. However, the Dodge brand also uses other animal logos for its high-performance models, such as the viper for the Dodge Viper and the Hellcat (a mythical cat) for the Hellcat models. 
Main Dodge animal logo

• Ram: The most iconic Dodge animal is the ram, a symbol of strength that has been used since the 1930s.
  • It was originally a hood ornament for both Dodge cars and trucks.
  • It became the official symbol for the Ram truck line in 1981.
  • The Ram brand was separated from the Dodge brand in 2010. 

Other Dodge animal logos

• Viper: The Dodge Viper has its own animal logo, a viper's head. 
• Hellcat: High-performance models like the Hellcat have a logo featuring a mythical, fierce cat. 

What does the Ram logo mean?

The Ram logo, used by the Ram Trucks brand (formerly part of Dodge), symbolizes strength, power, and toughness, inspired by the bighorn sheep. The logo features a ram's head and its powerful horns, which represent the vehicle's rugged capability and reliability, while also evoking courage, determination, and the animal's ability to overcome challenges. 

• Strength and power: The ram's head and large horns are the central symbols of the logo, representing the raw power and dominance of the vehicle. 
• Reliability and capability: The logo is meant to convey a sense of rugged dependability and the ability of the trucks to handle tough tasks, much like a mountain ram navigates difficult terrain. 
• Courage and determination: The forward-gazing head and robust horns can be interpreted as a symbol of courage and a readiness to face challenges head-on. 
• Brand history: The ram image was first used as a hood ornament on Dodge vehicles in 1932 before being officially adopted by the Ram brand when it split from Dodge in 2009. 

What animal is the Dodge Ram logo?

The Ram logo features the head of a bighorn sheep, a symbol of power and determination, designed by sculptor Avard Tennyson Fairbanks in 1920 for the Dodge brand. The logo was created to embody the "King of the Trail" and was officially adopted as the exclusive symbol for Ram trucks when the brand was separated from Dodge in 2010. 
History and design

• Initial concept: In 1920, sculptor Avard Tennyson Fairbanks created the "harbinger of Ram" logo for a truck hood ornament. 
• Symbolism: Fairbanks chose the ram because it symbolizes the "master of the trail," embodying strength and a readiness to face challenges. The curved horns are often interpreted as a shield, conveying safety and reliability. 
• Approval: After initial hesitation from Walter Chrysler, Fairbanks explained that the ram's powerful image evoked the word "dodge," convincing him to approve the design. 
• Brand separation: The logo was used on both Dodge cars and trucks until 2010, when the Ram brand became a separate entity focused on trucks, making the ram logo its exclusive symbol. 

What does the Ram animal symbolize?

A "ram" can refer to an adult male sheep, a tool for forcing things open, or a symbol of strength, leadership, and sacrifice in various cultural and religious contexts. Figuratively, "to ram" means to force something with violent impact, and in the zodiac, it represents the constellation Aries. 
Biological meaning

• A ram is the adult male of the species Ovis aries (domestic sheep).
• They are known for their large, curved horns and are raised for wool, meat, and milk.
• The female sheep is called a ewe, and a young sheep is a lamb. 

Symbolism and mythology

• Strength and leadership: Rams are often seen as symbols of power, courage, and leadership due to their physical strength and fearless nature. 
• Sacrifice: In the Bible and Greek mythology, rams are frequently used as sacrificial animals to represent atonement, obedience, and giving one's best to God. 
• Zodiac sign: The ram represents the zodiac sign Aries, with its horns symbolizing the sign's connection to the ram. 
• Persistence and renewal: They symbolize perseverance and the ability to overcome obstacles, with some beliefs suggesting they represent renewal after difficult trials. 
• Divinity: In ancient Egypt, the god Amon was often depicted with a ram's head. 

Other meanings

• Tool: The word "ram" can also refer to a tool used to force something open or a battering ram used in warfare.
• Verb: The verb "to ram" means to crash or force something with great impact.