What is the average cost of a 2023 Subaru Outback?
The average cost you’re likely to encounter for a 2023 Subaru Outback depends on whether you’re shopping new or used, and which trim you choose. Generally, base models sit in the high-$20,000s to low-$30,000s when new, higher trims and turbocharged variants push toward the $40,000 range, and used examples from the 2023 model year typically land in the mid-$30,000s, depending on mileage and condition.
New-price snapshot for the 2023 Outback
Prices for a brand-new 2023 Outback vary by trim and added options. The figures below provide a reference point for what buyers would have paid on sticker, before any incentives or dealer fees.
- Base and mid-level trims generally started in the upper $20,000s to low $30,000s (before destination charges). Higher trims and turbocharged powertrains, such as Premium, Limited, Touring XT or Wilderness, rose into the mid-to-high $30,000s or higher.
- Special editions or turbocharged top trims commonly pushed toward the upper $30,000s to around $40,000, before any dealer fees or incentives.
Those are the broad ranges for new purchases. Actual sticker prices vary by dealer, location, and optional packages. If you were shopping new in 2023, you would likely see offers and incentives that could bring the effective cost down from the sticker price.
What buyers actually paid for a 2023 Outback (average transaction price)
To understand market reality, shoppers and analysts track the average price paid by buyers, which tends to be higher than the base MSRP due to options and regional pricing. Independent sources compile data from dealer listings and transactions to estimate this figure.
- Market-average paid prices for 2023 Outbacks typically fall in the mid-$30,000s, with variations depending on trim, mileage (for used), and regional incentives.
- For context, the base MSRP is lower, but the most common Outbacks in circulation with mid-range equipment often land closer to the mid-$30k range in the market today.
In practice, the actual price you see will reflect the exact trim, optional features (like the turbo engine or a higher-grade infotainment system), and current incentives or financing terms. Always check multiple sources for the best deal, and consider total cost of ownership including fuel, maintenance, and insurance.
Used 2023 Subaru Outback: price vibes
Because many buyers are looking at used examples, here is a snapshot of what a 2023 Outback tends to cost in the current market, accounting for depreciation, condition, and mileage.
- Used 2023 Outbacks with typical mileage (under 40,000 miles) commonly trade in the mid-$30,000s, though prices can swing depending on location and demand.
- Low-mileage or well-equipped units can approach the high-$30k to low-$40k range; higher-mileage examples fall lower, often in the mid-$20k range or less depending on condition.
Note that used-car pricing can be volatile and is influenced by supply, dealer inventory, and consumer demand. Checking a range of sources such as KBB, Edmunds TMV, CarGurus, and local listings will give you the best sense of current market pricing.
Bottom line and where to look for current data
Because price data shifts with time and place, the most reliable way to nail down the average cost right now is to consult up-to-date listings and pricing tools. For the 2023 Outback, check:
- Kelley Blue Book (KBB) True Market Value (TMV) for new and used Outbacks
- Edmunds TMV for current market pricing on specific trims and configurations
- CarGurus pricing reports and local dealership inventories
These sources synthesize market activity and can provide a precise figure for your area. The takeaway: the 2023 Subaru Outback sits in a broad price band, with new units starting in the high-$20k range and most market activity clustering in the mid-$30k range for typical trims.
Summary
The average cost of a 2023 Subaru Outback varies by whether you’re buying new or used. New models generally started in the upper $20,000s to the $40,000 range depending on trim and options; in today’s market, the typical purchase price tends to be in the mid-$30,000s. Used examples commonly sit in the mid-$30,000s as well, with price variability driven by mileage, condition, and regional demand. For the most accurate current figure, consult TMV data from KBB, Edmunds, CarGurus, and local listings.
What is the most common problem with a Subaru Outback?
Common problems for the Subaru Outback include weak windshields, excessive oil consumption, and issues with the cooling system and CVT transmission, especially in specific model years. Other frequent complaints involve airbag defects, electrical problems like battery drain, and vibration during acceleration.
You can watch this video to learn about the history of Subaru head gasket issues: 1mMrSubaru1387YouTube · Aug 11, 2024
Engine and powertrain
- Excessive oil consumption: Many models, particularly older 2.5L engines, may burn oil between oil changes due to leaks from seals.
- Cooling system failures: Overheating can lead to blown head gaskets, and the cooling system itself is a common point of failure.
- CVT transmission problems: Some model years are more susceptible to issues like rough shifting or failure.
- Vibration during acceleration: Some owners report a shudder or vibration when accelerating.
- Older head gasket issues: The EJ-series engines (roughly 1997–2012) had an inherent head gasket failure problem, though this was mostly resolved in later models.
Body and electrical
- Weak windshields: The glass is prone to cracking from stress or minor impacts.
- Airbag defects: Some models have a history of airbag problems, leading to recalls.
- Electrical issues: Problems can include unexpected battery drain and issues with the ABS control module.
Other common issues
- Oxygen sensor failure: The front O2 sensor can fail, sometimes leading to a recall.
- Premature brake wear: Some models experience faster-than-average brake wear.
- Suspension wear and tear: Like many vehicles, suspension components will eventually wear out.
Which is better, the Subaru Outback or the Toyota RAV4?
The "better" vehicle depends on your priorities: choose the Toyota RAV4 for better fuel economy, higher reliability ratings, and strong resale value, making it ideal for budget-conscious and long-term ownership. Choose the Subaru Outback for superior off-road capability, standard all-wheel drive, more interior space, and higher towing capacity.
This video compares the Subaru Outback Wilderness and the Toyota RAV4 in detail: 33sCarLandTVYouTube · May 18, 2025
Choose the Toyota RAV4 if you prioritize:
- Fuel Economy: The RAV4, especially the hybrid version, offers better fuel efficiency.
- Reliability and Longevity: It has a higher reliability rating, lower average annual repair costs, and is known to last longer.
- Lower Initial Cost: The RAV4 generally has a lower starting price, though both have many trim options.
- Resale Value: Toyota has stronger resale values, especially for its hybrid models.
Choose the Subaru Outback if you prioritize:
- Off-Road Capability: It comes with Subaru's X-MODE system and has higher ground clearance, making it better on rough terrain and in snow and ice.
- Standard All-Wheel Drive: Subaru's Symmetrical All-Wheel Drive is standard on all trims, whereas it is an added cost on the RAV4.
- Space and Comfort: The Outback is larger and offers more passenger and cargo volume.
- Towing: It has a significantly higher towing capacity.
- Driving Dynamics: Many owners find it more comfortable for long-distance driving, with a better ride and more responsive handling, particularly in slippery conditions.
Why is Subaru discontinuing the Outback?
It's because the lifted models like outback and crosstreks qualify as light trucks and are subject to less stringent fuel efficiency regulations.
How much should I pay for a 2023 Subaru Outback?
2023 Subaru Outback Pricing
| Original MSRP | KBB Fair Purchase Price (national avg.) | |
|---|---|---|
| Wagon 4D | $30,019 | $24,211 |
| Premium Wagon 4D | $32,319 | $25,774 |
| Onyx Edition Wagon 4D | $35,119 | $26,517 |
| Limited Wagon 4D | $36,919 | $27,861 |
