What is the name of the Honda Civic in China?
The Honda Civic is a globally recognized vehicle, known for its reliability and performance. However, in China, this popular model is marketed under a different name. Understanding the local branding can provide insights into how automotive companies adapt to different markets.
The Name Change: Honda Spirior
In China, the Honda Civic is known as the Honda Spirior. This name change reflects Honda's strategy to cater to the preferences and expectations of Chinese consumers. The Spirior was introduced to appeal to a more upscale market segment, differentiating it from the Civic nameplate that is widely recognized in other parts of the world.
Reasons for the Name Change
There are several reasons why Honda opted for a different name in the Chinese market:
- Market Positioning: The name Spirior is intended to convey a sense of sophistication and modernity, aligning with the aspirations of Chinese consumers.
- Brand Differentiation: By using a unique name, Honda can distinguish its offerings in a competitive market filled with various brands and models.
- Cultural Relevance: The name Spirior resonates better with local consumers, as it reflects cultural nuances and preferences that may not be captured by the Civic name.
Conclusion
The Honda Civic, a staple in many countries, is marketed as the Honda Spirior in China. This strategic branding decision highlights Honda's commitment to understanding and adapting to local markets, ensuring that their vehicles meet the expectations of consumers around the world.
Frequently Asked Questions
What is Honda called in Japan?
Honda
| Logo since 2000 | |
|---|---|
| Headquarters in Minato, Tokyo | |
| Native name | 本田技研工業株式会社 |
| Romanized name | Honda Giken Kōgyō Kabushiki-gaisha |
| Company type | Public |
What is the name of the Honda Fit in China?
Honda Jazz Honda Life
| Honda Fit | |
|---|---|
| Also called | Honda Jazz Honda Life (China, Dongfeng Honda, 2020–present) |
| Production | June 2001 – present |
| Body and chassis | |
| Class | Subcompact car (B) |
What is FK7 and FK8?
The FK7 is a stylish and practical hatch, while the Type R FK8 is a high-performance sports car. We'll look at various features such as the exterior and interior design, wheels, brakes, and rear wings to see how these two models stack up against each other.
Does Honda sell cars in China?
Through its joint ventures, Honda offers a diverse lineup of vehicles in China, including sedans, hatchbacks, SUVs, and MPVs.
What is the Chinese name for Honda?
本田
Honda 本田 (Ben Tian): "one's own fields." Nissan 日产 (Ri Chan): "made in Japan."
How much is a Honda Civic in China?
In China, 3 variants of the Civic Hybrid are offered, with prices ranging from CNY 159,900 (~RM 104k) to CNY 187,900 (~RM 122k).
Is there Honda in China?
Sundiro Honda has its headquarters in Shanghai, and its production facilities are located in Taicang (Jiangsu) and Tianjin. Situated approximately 50km northwest of Shanghai, the Taicang factory has around 2,000 employees and an annual production capacity of approximately 500,000 units (as of 2018).
What is the difference between FC1 and FC2?
FC2 (Friction Course Type 2): Similar to FC1, FC2 is another classification for aggregates used in friction courses. The distinction between FC1 and FC2 may involve variations in gradation, particle size distribution, or other specifications.
What is the Chinese version of Honda?
Honda Automobile (China) Co., Ltd.
Dongfeng and GAC had formed separate joint venture with Honda as Dongfeng Honda (in July 2003) and Guangqi Honda (in 1998) respectively.
What does FK8 mean?
FC are the 10th gen coupes and sedans, FK are the 10th gen hatches. The numbers after them specify which version exactly (ex. FK8 is the Type R, FK4 are the other hatches)
