Who owns Acura company?
Acura is a luxury vehicle brand owned by the Japanese automaker Honda Motor Company. Acura was launched in 1986 as Honda's luxury division, making it the first Japanese luxury car brand to be sold in the United States.
Honda's Luxury Division
Acura was established by Honda in 1986 as a separate luxury division to compete with other premium automotive brands in the North American market. Acura was the first Japanese luxury car brand to be sold in the United States, aiming to offer a more premium and upscale alternative to Honda's mainstream models.
The Acura brand was developed to showcase Honda's engineering capabilities and provide customers with a more luxurious driving experience. Acura models are known for their advanced technology, refined interiors, and performance-oriented driving dynamics.
Honda's Ownership and Management
Acura is a wholly-owned subsidiary of Honda Motor Company, the Japanese multinational corporation that is one of the world's largest automakers. Honda has maintained full ownership and control of the Acura brand since its inception in 1986.
The Acura brand is managed and operated by Honda's North American division, with its headquarters located in Torrance, California. Acura vehicles are designed, engineered, and manufactured by Honda, leveraging the company's global resources and expertise.
Acura's Role in Honda's Global Strategy
Acura plays a strategic role in Honda's global operations, serving as the company's premium and luxury vehicle brand in key markets like the United States and Canada. Acura allows Honda to compete in the lucrative luxury automotive segment and expand its market reach beyond its mainstream Honda-branded vehicles.
The Acura lineup includes sedans, SUVs, and sports cars, all designed to offer a more premium and performance-oriented driving experience compared to Honda's standard models. Acura's success in the North American market has also helped strengthen Honda's overall brand image and reputation.p>
