Why did Ford stop making the Ford Edge?
Ford Motor Company has decided to discontinue the production of the Ford Edge, a popular mid-size crossover SUV that has been in the market since 2006. This decision comes as part of Ford's broader strategy to shift its focus towards more profitable and in-demand vehicle segments.
The Decline of the Ford Edge
The Ford Edge has been a steady performer for the company, but in recent years, its sales have been declining. Several factors contributed to the Edge's waning popularity:
- Increased competition from other mid-size SUV and crossover models, such as the Honda Passport, Chevrolet Blazer, and Volkswagen Atlas.
- Shifting consumer preferences towards larger, more spacious SUVs and trucks, as well as the growing popularity of electric vehicles.
- The Edge's aging design and lack of significant updates in recent years, making it less appealing to modern buyers.
As a result, Ford decided to phase out the Edge and focus its resources on other models that are better aligned with current market trends and customer demands.
Ford's Shift in Strategy
Ford's decision to discontinue the Edge is part of a broader strategic shift for the company. The automaker is focusing on the following priorities:
- Expanding its lineup of SUVs, trucks, and electric vehicles, which are currently the most profitable and in-demand segments of the automotive market.
- Streamlining its product portfolio to reduce complexity and improve efficiency, allowing the company to allocate resources more effectively.
- Investing heavily in the development of new technologies, such as autonomous driving and electrification, to stay competitive in the rapidly evolving automotive industry.
By discontinuing the Edge and similar models, Ford aims to free up resources and focus on the areas where it can achieve the greatest success and profitability in the years to come.
What has Ford replaced the Edge with?
Although there isn't a single direct replacement for the Edge, Ford is expanding its lineup with innovative models that offer similar versatility and performance—with an electric twist. The Mustang Mach-E is a sleek, all-electric SUV that brings performance, style, and technology into one modern package.
Will Ford ever bring back the Edge?
No, Ford will not bring back the Edge as it is currently known; it was discontinued after the 2024 model year. Ford is shifting its focus to electrification and other segments, and is repurposing the plant where the Edge was made to build new electric vehicles. The Ford Fusion Active is expected to replace the Edge, though this replacement will be a different vehicle altogether, potentially an EV crossover.
You can watch this video to see what the new Ford Edge models may look like: 37sNamCarYouTube · Jan 15, 2025
Reasons for discontinuation
- Strategic shift: Ford is prioritizing electric vehicles (EVs) and has a larger strategy to develop new EV models.
- Market trends: The market is leaning towards either more maneuverable, smaller options or larger, three-row SUVs, and the Edge was in a shrinking segment.
- Production changes: The Oakville Assembly Plant in Canada, where the Edge was made, will be retooled for new EV production.
- Competition: The Edge faced increasing competition from rivals like the Chevrolet Blazer and Hyundai Santa Fe.
What will replace it
- Ford Fusion Active: Ford is expected to replace the Edge with the Fusion Active, a crossover that will likely have a different design, powertrain options (including a hybrid), and updated technology.
- Potential EV replacement: Some speculate that a future EV could use the "Edge" nameplate, but it would be an entirely new vehicle and not a continuation of the old one.
This video explains why the 2026 Ford Edge will not be released in North America: 56sFaster CarsYouTube · Jul 16, 2025
Why did the Ford Edge get discontinued?
The Ford Edge was discontinued after the 2024 model year primarily due to a strategic shift by Ford toward electrification and evolving market trends, including declining sales for the two-row midsize SUV segment. The production plant was re-tooled to build new electric vehicles, and the company aimed to streamline its SUV lineup in favor of options like the larger three-row Explorer or the rugged Bronco. Supply chain issues also contributed to the decision.
Strategic shift to electrification
- Ford is retooling the Oakville Assembly Plant in Canada, where the Edge was made, to produce five new electric vehicles starting in 2025.
- This move is part of a broader company strategy to focus resources on electric vehicles (EVs) and hybrid models to align with growing consumer demand and future market trends.
Market and sales performance
- Consumer interest in two-row midsize SUVs like the Edge began to decline, with many families preferring larger, three-row SUVs such as the Explorer.
- The rugged Bronco also gained popularity as an alternative to the more car-like Edge.
- While sales were decent, they were not as strong as Ford's other SUVs like the Escape and Explorer, and the Edge faced tough competition from other models in its segment.
Production and efficiency
- Ongoing supply chain challenges affected production capabilities for the Edge.
- Discontinuing the Edge helps Ford streamline its SUV lineup, allowing it to focus on more profitable and future-oriented models and improve overall efficiency.
What is the major problem with Ford Edge?
Common Reliability Issues with the Ford Edge
- Faulty A/C Systems.
- Faulty Brake Boosters.
- Defective Fuel Tanks.
- Persistent Door Ajar Light.
- Clicking Noises from the Wheel Area.
- Transmission Issues.
- Faulty Airbags.
- Door Ajar Light for 2013 Ford Edge.
