Is Acura a higher end Honda?
Yes, Acura is considered a higher-end luxury brand owned by Honda Motor Company. Acura vehicles are typically more expensive, more powerful, and offer more premium features compared to their Honda counterparts.
What is the Relationship Between Acura and Honda?
Acura is Honda's luxury vehicle division, established in 1986 to compete with other premium automotive brands like Lexus and Infiniti. While Acura and Honda share some underlying engineering and technology, Acura models are positioned as more upscale, sophisticated, and performance-oriented vehicles.
Key Differences Between Acura and Honda
- Price Range: Acura vehicles generally have a higher starting price point compared to equivalent Honda models. For example, the Acura TLX sedan starts around $38,000, while the Honda Accord starts around $24,000.
- Luxury Features: Acura models come standard with more premium features like leather upholstery, advanced infotainment systems, and sophisticated safety technologies that are optional or not available on Honda vehicles.
- Performance: Acura models often have more powerful engines, sportier suspensions, and enhanced driving dynamics compared to their Honda counterparts. This is a key part of Acura's brand identity as a luxury performance marque.
- Exclusivity: Acura is positioned as a more exclusive, premium brand with a smaller dealer network and lower sales volumes compared to the mass-market Honda brand.
In summary, while Acura and Honda share some underlying engineering and technology, Acura is clearly positioned as Honda's upscale, luxury-focused division targeting a different customer base with more premium vehicles and an enhanced driving experience.
